During the first digital trade fair of the home and household textile industry in January 2021, we were able to attract exciting speakers for the event. You can see the special highlights listed below. For DIGITEX Spring 2021, we are already working at full speed on a new supporting programme that will provide you with exciting impulses.
Foto: Nena Jägersberger
Keynote Living instead of gluing - condensing peak performance into success!
Dr. Holger Schmitz | 12.01.2021 at 2 pm
In his keynote speech, Dr. Holger Schmitz shows how to build long-term effective business relationships in order to sustainably expand market positions and live in partnership. In doing so, he covers everything from personal self-management to strengthening the entrepreneurial ability to innovate to a distinctive, REAL service concept! An inspiring keynote with an eye for the big picture - from practice for practice!
Introduction of the person
Dr. Holger Schmitz is managing partner of business elf® - management consultancy and has extensive practical leadership experience at the highest management level. As a proven expert in leadership & teamwork, he advises numerous companies in the areas of leadership development and effective cooperation.
Keynote Scoring on the digital retail playing field - trends & know-how for the digitalisation of retail spaces
Bernd Albl | 13.01.2021 at 9:30 a.m.
Through the use of digital technologies at the POS, more and more retailers are trying to link their shops with the digital world and thereby gain new target groups. The variety of digital tools for sales support is large, but the necessary added value for the customer is not always given. In this seminar, Bernd Albl from umdasch Digital Retail will shed light on those digital tools that retailers can use profitably for noticeably more staging at the POS. Using various examples from the retail world and use cases from the home textiles industry, he will provide the target group and the audience with an up-to-date overview.
Introduction of the person
Bernd Albl is Managing Director of the Digital Retail Division at umdasch The Store Makers. As a digitalisation expert, he assesses the relevance of different technologies for retail. The innovation manager brings his expertise in digital retail to client projects in a wide range of industries.
Keynote The Future of Retail - what we need to learn from China, influencers and Generation Z
Dr. Teo Pham | 14.01.2021 at 2 pm
Retail and e-commerce are changing faster and faster: customers don't just want to search and find products, they want to discover new things, be inspired and entertained. Content and social media are becoming more and more relevant, to the point that they are completely merging with e-commerce. Whether it's direct-to-follower e-commerce, influencer marketing or live streaming, you have to be more innovative than ever in 2021 to survive in the market.
Introduction of the person
Dr Teo Pham is an expert in digital business models, e-commerce, online marketing and social media. His focus is on the trends of Generation Z, as well as from Silicon Valley and China. He is the founder of Delta School, the online business school for digital skills that helps companies to train their employees. As a content creator, blogger and podcaster, he reports daily on current digital trends. He has been named a 'Top Voice' by LinkedIn, and his LinkedIn channel is one of the widest reaching in Germany when it comes to digital innovation. Teo is also a sought-after keynote speaker and has appeared at international events in New York, Milan, Stockholm and Berlin. Previously, he worked as a professor for e-commerce and online marketing, as an e-commerce founder and in the field of media & venture capital.
Keynote Fashion reimagined - Dissolving the boundaries between fashion, design & lifestyle
Christina Hrdlicka | 15.01.2021 at 2 pm
Why fashion forward means not only sustainability but also the breaking down of disciplines. What does fashion have to do with interior and wellness? Customer behaviour and needs are changing rapidly: everything we could learn from 2020 translated into a forward-looking design message.
Introduction of the person
Christina Hrdlicka is the founder and creative director of the fashion label Kalissi. She works as a designer for private clients and companies. Her design expertise spans fashion, textiles, product design and interiors. Her focus is on developing and creating creative and extravagant products and concepts that offer simple understanding, innovative solutions, functionality and JOY in our complex and fast-paced world. Her designs have been shown at international fashion fairs in Tokyo, London, Paris and Milan and have appeared in magazines such as: Vogue, Elle, Harpers Bazaar. Previously, she worked as an art director and fashion photographer for regional and international clients.